Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
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Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar.
After all, in order to save the brands from being reduced to mere functionality, one must campaign for an equal and wholesome society. And the 1st step towards achieving that should be to accept that the complete man is in crisis. Tune in to find out if you agree!
The Great Indian BrandWagon
Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
