In the latest episode of the Vantage Point podcast, Arne Mosselman, founder of generative AI consultancy Ainigma and Chief Innovation Officer at Grayling, Nathan Kemp discuss the promise and pitfalls of Generative AI in Communications with Grayling's senior counsel, Scott Langham. The trio consider how AI is reshaping creative processes and content consumption, the opportunities for unleashing AI’s potential beyond the tech world and how to navigate concerns aroundauthenticity and responsible use. The discussion also takes in a strategic framework for AI implementation, myth-busting, and some bold predictions for the future of AI in the communications industry.