Sustainability and eCommerce… A contradiction in terms?

On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom!

Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ.

“Fundamentally, we need to consume fewer resources, and in the UK we’re amongst the worst offenders,” says Chloë. “After a particularly dark weekend of being freaked out by Armageddon stories, I felt like I was helping people destroy the planet. So now my business is about helping people put sustainability front and centre.”