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The Grapevine
Herdify
15 episodes
6 days ago
"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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Marketing
Business
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All content for The Grapevine is the property of Herdify and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
Show more...
Marketing
Business
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Performance Marketing World 2023: The wash-up
The Grapevine
55 minutes 37 seconds
2 years ago
Performance Marketing World 2023: The wash-up

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!

In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation…

  • Cookies: how are marketers making the most of the data that’s left?
  • Cross-platform attribution: what’s the answer? Will there ever be an answer?
  • The intersection between brand and performance: where’s the line in the sand? Can any marketer answer the question, “If I spent more (or less), what would happen?”


Thank you for listening!

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- Email us on hello@herdify.com

The Grapevine
"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".