How a conversation in the pub can drive 200x more sales than an ad

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The Grapevine

Herdify

15 episodes

6 days ago

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".

Marketing

Business

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Marketing

Business

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How a conversation in the pub can drive 200x more sales than an ad

The Grapevine

28 minutes 24 seconds

2 years ago

How a conversation in the pub can drive 200x more sales than an ad

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?

In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world.

These stats might surprise you ⬇️:

🔥27% sales are driven by WOM
🔥200 x more sales driven by WOM than traditional ads
🔥2/3 of WOM happens offline

Thank you for listening!

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