What can Kevin Bacon teach you about marketing?

Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”.

We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can search how many connections separate Kevin Bacon from any other actor  (check out “The Oracle of Bacon” for that one!).

When it comes to influencing behaviour (a change, a purchase, a call to action), that effect is reduced to “three degrees of influence” (a friend of a friend’s friend).  

What can this teach us as marketers?