2023: the year of efficiency

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The Grapevine

Herdify

15 episodes

6 days ago

"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".

Marketing

Business

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Marketing

Business

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2023: the year of efficiency

The Grapevine

34 minutes 15 seconds

2 years ago

2023: the year of efficiency

We’re inundated with new developments in technology and automation, but does that make us more efficient?

Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency.

In this week’s podcast, he chats to Tom about:

why we need to lean into AI
how the community of Samsung loyalists contribute to business growth
what Samsung’s cookieless strategy might look like

As Google announces its Privacy Sandbox will be available within months, it’s a timely one!