Mathew John, the award-winning Creative Director at the United States National Park Service joins the show to explore the transformative power of storytelling in the public sector. From growing up as a second-generation American in small-town Ohio to producing emotionally charged films for America's most treasured public lands, Mathew shares how his lived experiences and emotional intuition fuel his creative process. The conversation dives into the distinction between making videos and telling meaningful stories, the importance of vulnerability in creative leadership, and the tangible impact of narrative — including a film that helped secure over $16 billion for park infrastructure.