The show that asks: If the world was our client, what would the brief be?
Your hosts are Amy Williams, CEO & Founder of the purpose-powered ad platform, Good-Loop, and Dino Myers-Lamptey, Founder of the strategy-led creative agency, The Barber Shop.
Each week they are joined by an impressive, interesting and entirely uninformed special guest as they approach gritty societal challenges with the same creativity & strategic rigour that adland uses to tackle a client brief.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
Hosted on Acast. See acast.com/privacy for more information.
The show that asks: If the world was our client, what would the brief be?
Your hosts are Amy Williams, CEO & Founder of the purpose-powered ad platform, Good-Loop, and Dino Myers-Lamptey, Founder of the strategy-led creative agency, The Barber Shop.
Each week they are joined by an impressive, interesting and entirely uninformed special guest as they approach gritty societal challenges with the same creativity & strategic rigour that adland uses to tackle a client brief.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
Hosted on Acast. See acast.com/privacy for more information.
Humans are persuaded to do things every day - and more often than not, it’s by the advertising industry. Our industry is the architect of desire and whether we are encouraging people to get the 12 millionth new version of the iPhone or to invest 3 months salary in a shiny rock - we’re pretty good at what we do.
And yet, when it comes to government policy, persuasion seems woefully underutilised. Our government seems to be stuck between two binary settings. On the one hand, we have heavy-handed enforcement - such as the hefty fines imposed on people who broke lockdown rules - and on the other, some politely ignored suggestions to eat less sugar, go green and maybe wear a mask, but really only if you fancy it.
This week, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy’s industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society.
Got any great ideas? Get in touch!
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.