The show that asks: If the world was our client, what would the brief be?
Your hosts are Amy Williams, CEO & Founder of the purpose-powered ad platform, Good-Loop, and Dino Myers-Lamptey, Founder of the strategy-led creative agency, The Barber Shop.
Each week they are joined by an impressive, interesting and entirely uninformed special guest as they approach gritty societal challenges with the same creativity & strategic rigour that adland uses to tackle a client brief.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
Hosted on Acast. See acast.com/privacy for more information.
The show that asks: If the world was our client, what would the brief be?
Your hosts are Amy Williams, CEO & Founder of the purpose-powered ad platform, Good-Loop, and Dino Myers-Lamptey, Founder of the strategy-led creative agency, The Barber Shop.
Each week they are joined by an impressive, interesting and entirely uninformed special guest as they approach gritty societal challenges with the same creativity & strategic rigour that adland uses to tackle a client brief.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
Hosted on Acast. See acast.com/privacy for more information.
Over the last 18 months, Halfords has experienced 3x growth and according to the CEO it's been primarily driven by women and under 35's all clamoring to buy a bike. A report by TFL also claims that more people cycling would save the NHS £1.7 billion a year by preventing deaths that are a result of physical inactivity.
In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Deolu King. Not only is Deolu an expert in social media, having been an early employee at Facebook, and now the VP of paid social at Essence. But she's also the co-founder of I AM History, a platform designed to celebrate and amplify black history and black culture.
Together they discuss how advertising can get more people cycling and feeling safe on the roads, after "The great bicycle boom of 2020".
What would make you feel safer cycling on the roads?
Let us know!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/deoluking/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.