The Good Listening To Show: Stories of Distinction & Genius
Chris Grimes - Facilitator. Coach. Motivational Comedian
261 episodes
1 week ago
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
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Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
Words That Move: David L. Deutsch aka "The Billion Dollar Copywriter", on the Art of a Lifetime of Persuasion
The Good Listening To Show: Stories of Distinction & Genius
59 minutes
1 week ago
Words That Move: David L. Deutsch aka "The Billion Dollar Copywriter", on the Art of a Lifetime of Persuasion
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
The Good Listening To Show: Stories of Distinction & Genius
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
