The Good Listening To Show: Stories of Distinction & Genius
Chris Grimes - Facilitator. Coach. Motivational Comedian
261 episodes
1 week ago
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
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Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
Story of Distinction & Genius: Laughter as a Compass & 'How to be a Stupid' with One of the World's Best Loved Clowns, Angela De Castro - know simply as De Castro - Founder of "The Why Not Institute"
The Good Listening To Show: Stories of Distinction & Genius
1 hour 7 minutes
1 month ago
Story of Distinction & Genius: Laughter as a Compass & 'How to be a Stupid' with One of the World's Best Loved Clowns, Angela De Castro - know simply as De Castro - Founder of "The Why Not Institute"
Send us a text Laughter can be a compass. Sitting with DeCastro—one of the world’s best-loved clowns—we step into Why Not Land, a clearing where play is protected, truth has room to breathe, and imagination outruns fear. From South London to Rio’s shoreline, she maps an art form often trivialised, arguing with warmth and precision that clowning is education, rebellion, and radical compassion all at once. We journey through the founding of the Why Not Institute, born after Slava’s Snowshow an...
The Good Listening To Show: Stories of Distinction & Genius
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
