The Good Listening To Show: Stories of Distinction & Genius
Chris Grimes - Facilitator. Coach. Motivational Comedian
261 episodes
1 week ago
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
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Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
Founder Story: Calm Down Darling! The Art of 'Slowing Down in a Frantic World' with Specialist PR Expert, Josh Wheeler from Be Broadcast: "You don't need to go at a 1,000 mph to succeed!"
The Good Listening To Show: Stories of Distinction & Genius
1 hour 12 minutes
3 months ago
Founder Story: Calm Down Darling! The Art of 'Slowing Down in a Frantic World' with Specialist PR Expert, Josh Wheeler from Be Broadcast: "You don't need to go at a 1,000 mph to succeed!"
Send us a text When Josh Wheeler founded Be Broadcast PR 3 years ago, he was determined to create something different—a PR agency focused not just on securing media coverage, but on telling meaningful stories that unite rather than divide. His journey from a tiny village in the West Midlands to becoming a broadcast PR specialist offers fascinating insights into what truly matters in communication. (Josh joined Chris Grimes in the Show to 'experience the format from within' to explore the poss...
The Good Listening To Show: Stories of Distinction & Genius
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
