The Good Listening To Show: Stories of Distinction & Genius
Chris Grimes - Facilitator. Coach. Motivational Comedian
261 episodes
1 week ago
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
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Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
Founder Story: Being Bold & Breaking the Mold with Susan McGhee, Trailblazing CEO of Flexible Childcare Services Scotland: When Childcare Meets Social Justice & Families Can Flourish
The Good Listening To Show: Stories of Distinction & Genius
46 minutes
5 months ago
Founder Story: Being Bold & Breaking the Mold with Susan McGhee, Trailblazing CEO of Flexible Childcare Services Scotland: When Childcare Meets Social Justice & Families Can Flourish
Send us a text What does it take to revolutionize a childcare system that hasn't changed in decades? In this candid conversation, Susan McGhee – the vibrant, self-described "thrawn" (delightfully stubborn) founder & CEO of Flexible Child Care Services Scotland – reveals how her innovative pay-by-the-hour childcare model is transforming family lives across Scotland. With 25% of Scottish children growing up in poverty, Susan recognized that traditional childcare structures were failing fam...
The Good Listening To Show: Stories of Distinction & Genius
Send us a text What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns “b...
