In this episode I am talking with John Pabon, who is the Founder and Chief Advisor at Fulcrum Strategic Advisors. Now I would describe John and as an expert on China but as you will hear, John would say that if anyone tells you they are an expert on China then you should run the other way because there is just so much to learn about this 5000 year old culture. Before founding Fulcrum Strategic Advisors he worked with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. He is passionate about the opportunities in China and for the past decade he has chronicled the societal impacts of China’s economic rise in his blog, John’s Little Green Book and has been named one of the world's top 100 voices on modern China. He is a regular contributor to major magazines, and speaks to an array of global audiences on issues of sustainability, policy, and societal change. In this episode we hear about his journey from dreams of a career in music in California, to his move to China and the opportunities he sees for business and sustainability as the world pivots for the Asian Century. He is also a gladiator for good (although as he says a very pragmatic one) and so he fits in here perfectly on the Good Business Podcast. Shows notes are available at www.bluetribe.co/podcast