In this episode, Az sits down with James Stroud, founder of Stroud Homes, to unpack what it really takes to build a sustainable, trusted building company in today’s market.

From starting out on frozen job sites in Canada to leading one of Australia’s most successful home building franchises, James shares his story with raw honesty and plenty of wisdom.

They dive deep into:

• The mindset behind starting and scaling Stroud Homes
• Why systems and structure are essential for growth
• The value beyond franchise fees — from camaraderie to marketing power
• How “sales fixes everything” when it comes to running a stable business
• What truly defines a good builder in Australia today

A must-listen for builders, trades and anyone passionate about lifting the standard of the industry.

🎧 Available now on Spotify, Apple Podcasts and YouTube.

📺 Watch the full video coming soon: youtube.com/@goodbuilder_au
Learn more about Stround Homes: https://www.stroudhomes.com.au/ 

#TheGoodBuilder #JamesStroud #StroudHomes #ConstructionLeadership #BuildingBetter #Podcast