Let’s be honest, most construction marketing is lazy.

Agencies recycle the same copy, the same stock shots, the same “we build dreams” headlines.

Real marketing starts when you create something worth showing up for.

Metricon hosting live cooking demos in their kitchens.

Enduro Builders turning sustainability into a tactile lesson.

Avondale Homes inviting clients to walk sites mid-build.

That’s how you cut through digital noise — with real-world moments.

This week on The Good Builder Podcast, we dive into experiential marketing — how to turn your display home into a living experience that earns attention, trust, and shareability.