In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.

Read the original article: https://goodbrandconsultants.com/articles/why-your-best-work-isnt-winning

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact, building stronger positioning, clearer messaging, and better commercial outcomes.

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