Why B2B Tech Brands Keep Getting It Wrong (And What To Do About It)

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The Good Brand Podcast

Good, Brand Consultants

54 episodes

1 week ago

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

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Marketing

Business,

Management

Why B2B Tech Brands Keep Getting It Wrong (And What To Do About It)

The Good Brand Podcast

14 minutes

7 months ago

Why B2B Tech Brands Keep Getting It Wrong (And What To Do About It)

B2B tech is booming. But most of the branding? Dull, confused, and disconnected from what actually drives growth. In this episode, Stewart, Chris, and Julie dig into Brand Dynamics in B2B Tech: The Current Landscape - our new report that finally puts it all in one place.

We call out the common traps tech brands fall into, from undervaluing brand to putting creativity in a box. We explain why branding isn’t just about logos and how poor positioning undermines even the best products. Whether you’re trying to launch something new or make sense of stagnation, this one’s for you.

Download the report. But start here.