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The Good Brand Podcast
Good, Brand Consultants
54 episodes
1 week ago
We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
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Marketing
Business,
Management
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All content for The Good Brand Podcast is the property of Good, Brand Consultants and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
Show more...
Marketing
Business,
Management
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Brand Clarity: Simplifying Your Portfolio
The Good Brand Podcast
27 minutes
2 years ago
Brand Clarity: Simplifying Your Portfolio

In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article:  What to do when your sales team stop selling

The Good Brand Podcast
We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.