Beyond the Buzzwords: When AI Meets Brand Strategy

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The Good Brand Podcast

Good, Brand Consultants

54 episodes

1 week ago

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

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Marketing

Business,

Management

Beyond the Buzzwords: When AI Meets Brand Strategy

The Good Brand Podcast

21 minutes

11 months ago

Beyond the Buzzwords: When AI Meets Brand Strategy

Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.