Joshua Mok reveals the strategic playbook behind building and exiting Editopia, his animation company serving early childhood education centers, before age 30. He shares how he cracked the code to an 80% meeting conversion rate by flipping traditional cold outreach on its head, creating an "Education City Project" that positioned him as an interviewer learning from industry leaders, which naturally opened doors to sales conversations. Joshua breaks down the brutal truth about business gurus, why he invested in mentors like Dan Lok instead of learning through expensive failures, and his counterintuitive hiring philosophy: never hire salespeople first, you must be the best closer before building your team. He discusses what makes a company truly sellable (hint: recurring revenue and assets that work without you), why he turned down partnership offers before accepting an acquisition, and how a simple $97 course led to a massive salary jump that funded his entrepreneurial journey. Now as Head of Business at SocialJab, Joshua explains why influencer marketing is "word of mouth on steroids" and shares his $88 comeback plan if he loses everything tomorrow, spoiler: it involves coffee meetings and strategic interviews, not fancy websites or tech.
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