Alyce is an author, coach, speaker, entrepreneur, community builder, and the ultimate Girl Mom raising four wildly adventurous daughters while running multiple businesses alongside my husband of 23+ years, Seth. Raising entrepreneurial-spirited young women in today’s increasingly complex world has been the catalyst for her personal growth and journey into her calling and purpose: to empower moms to become the best version of themselves, so they can equip the next generation of women to be healthy and whole. As a first-generation American, her parents gave her the gift of opportunity. What she did with that gift was up to me. There was no roadmap for her to follow, so she had to figure most things out myself. And though she didn’t learn the tools to pursue her entrepreneurial spirit from her family of origin, she has made it her goal to develop these skills in her daughters. This message applies to fathers and sons, as well!