Aaron Steele is a goat grazing entrepreneur from Iowa whoruns an affiliate program called Goats On The Go, focusing on educating and supporting new goat graziers.

How does a new goat grazier turn into a goat grazing educator? What benefits do the members of the Goats On The Go affiliate program get? What is his book about? What creative ways might goat graziers stack their enterprises to increase business profitability?  

In today’s episode, Steele answers these questions. He shares the story of how he went from a beginning goat grazier to an educator and facilitator at Goats On The Go. He explains how members benefit from being part of the Goats On The Go community and discusses his book, which contains lessons on how goat graziers can make their business more profitable.

Find him at: goatsonthego.com farmdogpodcast.com goatsforgood.com

Chapters

00:00 Introduction to Goat Grazing and Entrepreneurship

01:37 Understanding Goats on the Go

03:45 Affiliate Program vs. Franchise

05:52 Finding Local Affiliates

07:11 Becoming an Affiliate: The Process

08:50 Training and Community Support

12:07 Training Structure and Content

14:22 Equipment Recommendations and Discounts

15:29 Profile of Affiliates

18:06 Supporting New Affiliates

20:16 Business Fundamentals for Affiliates

23:17 Pricing Strategies for Goat Grazing

28:39 Identifying and Finding Customers

33:24 Building Value in Affiliate Programs

37:05 The Importance of Community and Brand

40:59 Innovative Business Models in Goat Grazing

48:24 The Concept of Enterprise Stacking

53:07 Exploring Solar Grazing Opportunities

57:08 The Role of Dogs in Grazing Operations

01:01:32 Future Directions for Goats on the Go