In this episode, we’ll be exploring both sides of achieving win:win commercial agreements with clients. Typically that centres on the fees that we charge and are paid but can increasing is focusing on how we deliver work and the added value services we offer. Buying and selling anything intangible, as professional services are, is clearly more nuanced than something that is tangible. But is it a science or an art? Therefore, we will be considering questions including: What d...
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In this episode, we’ll be exploring both sides of achieving win:win commercial agreements with clients. Typically that centres on the fees that we charge and are paid but can increasing is focusing on how we deliver work and the added value services we offer. Buying and selling anything intangible, as professional services are, is clearly more nuanced than something that is tangible. But is it a science or an art? Therefore, we will be considering questions including: What d...
PR and professional services: Maximising positive PR
The Glue
19 minutes
2 years ago
PR and professional services: Maximising positive PR
This episode is about positive public relations (PR). For professional services firms, this means the affirmative coverage that they receive in target media. I consider the following questions: How can we engage successfully with both international and trade media, even if we are a small firm?How should we set up a PR campaign for maximum impact?How do we measure PR success?To help me answer these questions, I am joined by Clare Rodway, managing director of specialist legal PR agency Kysen a...
The Glue
In this episode, we’ll be exploring both sides of achieving win:win commercial agreements with clients. Typically that centres on the fees that we charge and are paid but can increasing is focusing on how we deliver work and the added value services we offer. Buying and selling anything intangible, as professional services are, is clearly more nuanced than something that is tangible. But is it a science or an art? Therefore, we will be considering questions including: What d...
