The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
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The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Unlocking Global Markets — The Power of Exporting - Show #145
The Global Marketing Show
12 minutes
2 weeks ago
Unlocking Global Markets — The Power of Exporting - Show #145
In this episode of The Global Marketing Show, host Wendy Mackenzie Pease shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.
Top Takeaways:
Exporting drives higher revenues, stability, and long-term growth for U.S. companies.
Fear of language and culture often limits global potential. Translation bridges that gap.
Wendy’s second book, The Secrets of Global Sales, tackles real-world challenges companies face when expanding internationally and addresses the issues with AI translation
The Global Marketing Show
The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
