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The Global Marketing Show
globalmarketingshow
100 episodes
2 weeks ago
The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
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Marketing
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All content for The Global Marketing Show is the property of globalmarketingshow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Show more...
Marketing
Business
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Resources for US Exporters - Show #144
The Global Marketing Show
28 minutes 47 seconds
7 months ago
Resources for US Exporters - Show #144
Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export.  Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US imports tons of containers full of goods and ships empties back to countries around the world.  Imagine how much revenue our economy would produce if small- and mid-sized US companies started selling internationally! It could, arguably, solve several of the country’s fiscal problems.  When asked why they don’t export, entrepreneurs and business owners alike say they simply lack the knowledge; they don’t know where to start or how to handle regulatory and payment issues.  The US federal and state governments continuously strive to correct this trade imbalance, offering resources to help companies export; trade advisors, in-country attachés, research support, and grant monies are just the beginning of an extensive support network designed to help even the smallest American companies compete on the global stage.  In addition, there are industry organizations, trade centers, chambers of commerce, and service providers willing to help.  In this episode, Wendy lists the 7 main sources of exporting support.   Pick one and reach out.    Links:  Resource Center - https://www.rapporttranslations.com/learning-center  Book – The Language of Global Marketing - https://www.rapporttranslations.com/the-language-of-global-marketing-book  Website: https://www.rapporttranslations.com/    Connect with Wendy - https://www.linkedin.com/in/wendypease/  Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com   
The Global Marketing Show
The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.