The Global Glug Podcast takes you on a journey through the world of distilled beverages. From rum to unique local spirits, we explore their history, production, and cultural impact. Featuring expert guests and multilingual conversations, we dive deep into the craftsmanship and stories behind every bottle. Tune in, raise your glass, and join the celebration.
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The Global Glug Podcast takes you on a journey through the world of distilled beverages. From rum to unique local spirits, we explore their history, production, and cultural impact. Featuring expert guests and multilingual conversations, we dive deep into the craftsmanship and stories behind every bottle. Tune in, raise your glass, and join the celebration.
How Can You Sell Cachaça When People Can’t Even Pronounce It? — With Leszek Wedzicha (United Brazilian Distilleries)
The Global Glug
57 minutes 24 seconds
5 months ago
How Can You Sell Cachaça When People Can’t Even Pronounce It? — With Leszek Wedzicha (United Brazilian Distilleries)
In this episode, Renato Molo interviews Leszek, a Cachaça expert and founder of United Brazilian Distilleries (UBD). They discuss Leszek’s journey from the UK to Brazil, the challenges of promoting Cachaça internationally, and the unique production processes that make Cachaça a distinct spirit. Leszek shares insights on the Cachaça festival he organized, the importance of aging and wood types in Cachaça production, and the regional variations across Brazil. They also explore the future of Cachaça in global markets and Leszek’s plans for UBD, emphasizing the need for better marketing and recognition of Cachaça as a premium spirit.
The Global Glug
The Global Glug Podcast takes you on a journey through the world of distilled beverages. From rum to unique local spirits, we explore their history, production, and cultural impact. Featuring expert guests and multilingual conversations, we dive deep into the craftsmanship and stories behind every bottle. Tune in, raise your glass, and join the celebration.
