What Makes a Story Worth Telling? Speed, Strategy, and the Power of PR with Andie Cooper

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The Global Discussion

267 episodes

2 days ago

Discussions with Creatives, Leaders, and Thinkers

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Discussions with Creatives, Leaders, and Thinkers

Society & Culture

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What Makes a Story Worth Telling? Speed, Strategy, and the Power of PR with Andie Cooper - Ep 257

The Global Discussion

36 minutes 27 seconds

3 months ago

What Makes a Story Worth Telling? Speed, Strategy, and the Power of PR with Andie Cooper - Ep 257

When it comes to turning complex technologies into compelling stories, few do it with the clarity, warmth, and precision of Andie Cooper, International PR Director at Beachhut PR. On this episode of The Global Discussion, host Simon Hodgkins sat down with Andie to explore the evolving world of public relations, the unique challenges of working with tech companies, and the importance of communicating with purpose.

00:00 – Introduction: Meet Andie Cooper of Beachhut PR

02:45 – Why Local PR Comes First for Startups

05:00 – Telling a Value-Driven Story, Not a Technical One

07:43 – The Importance of Translating Complexity

11:23 – Building Media Relationships That Last

15:17 – Helping Founders Become Confident Spokespeople

25:36 – How PR Has Evolved With Speed and New Channels

32:33 – Using PR to Amplify Women in Tech

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