If you've been wondering how SEO is evolving in the age of AI, this episode of The Global Discussion is one you'll want to spend time with. Host Simon Hodgkins is joined by Maeva Cifuentes, Founder of Flying Cat Marketing, to discuss the shifting landscape of search, content, and digital strategy.

Maeva brings sharp insight, deep experience, and a clear voice to conversations that cut through the hype and get to what matters for businesses today.

00:40 – How SEO and Search Are Evolving with AI

01:10 – Why Ranking #1 Doesn’t Always Mean Clicks

03:05 – The Hidden Cost of Ignoring Technical SEO

05:00 – Rethinking SEO Metrics in the Age of AI Overviews

06:00 – Chasing LLM Visibility: What Actually Matters

08:15 – Why Domain Expertise Beats High-Volume Content

11:42 – How Brands Can Start Ranking in AI Results

22:02 – Empowering Ambitious Women Toward Leadership

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