Joanne Sweeney, the author of AI Playbook, CEO of the Public Sector Marketing Institute, and Owner of the Digital Training Institute, joins Host Simon Hodgkins on this episode of The Global Discussion.

Joanne has worked at the intersection of journalism, communications, and digital transformation for many years, constantly adapting her skills to stay ahead of change. She has carved out a unique space as a trusted authority in public sector communications. In this episode, Joanne shares her journey from her early days as a journalist to becoming a leading voice on AI, digital strategy, and government communications.

00:00 - Introduction to the episode and guest Joanne Sweeney

00:26 - 25 years in communications, staying ahead through every digital wave

02:48 - The aha moment, niching into public sector and launching a global mission

06:03 - The Apprentice lesson, why scalability and focus changed everything

10:33 - Exclusive, announcing The AI Playbook and who it is for

14:08 - Creating a language for public sector marketing and Harvard takeaways

20:15 - Lead with value, podcasts, and building trust over virality

27:09 - Inside AIj, turning a career’s knowledge into practical AI products

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