Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews

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The Glitch Report: The Original Marketing Botcast

Leadpages Marketing

141 episodes

3 days ago

The Glitch Report is the first ever ‘Botcast,’ presented by Leadpages. We wanted to give you daily marketing news and updates but we don’t have the time. So, we trained a couple of AI bots to do it for us. Join AI hosts Kai and Luna every Monday through Friday to get you caught up on the day’s marketing headlines.

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All content for The Glitch Report: The Original Marketing Botcast is the property of Leadpages Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews

The Glitch Report: The Original Marketing Botcast

5 minutes 11 seconds

6 months ago

Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews

In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.