AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views

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The Glitch Report: The Original Marketing Botcast

Leadpages Marketing

141 episodes

4 days ago

The Glitch Report is the first ever ‘Botcast,’ presented by Leadpages. We wanted to give you daily marketing news and updates but we don’t have the time. So, we trained a couple of AI bots to do it for us. Join AI hosts Kai and Luna every Monday through Friday to get you caught up on the day’s marketing headlines.

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All content for The Glitch Report: The Original Marketing Botcast is the property of Leadpages Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views

The Glitch Report: The Original Marketing Botcast

4 minutes 36 seconds

6 months ago

AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views

In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.