What do you do with a $134 French martini fail and a bottle of Chambord you’ll never use again? If you’re Jesse Cordoma, you build a business around it.

In this episode, Marissa Hankinson chats to South Australia’s Young Entrepreneur of the Year about his inventive journey from cocktail disaster to launching Cusion — a sleek, pod-based drinks system designed to deliver bar-quality cocktails at the push of a button.

Jesse shares how the idea struck during his uni days, how COVID stalled early progress, and why returning to his career in engineering turned out to be the best detour. He also lifts the lid on patents, prototypes, and the unglamorous realities of bringing a product to market. Oh, and there’s a cameo from a slightly smashed pod dispenser at the Adelaide 500.

A lighthearted, insightful chat with a founder who’s as sharp with logistics as he is with a cocktail pun.

Produced by Wavebreaker Productions.

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