Crown her.
Las Vegas Aces icon A’ja Wilson won a historic fourth career WNBA MVP on Sunday, the most of any player in league history. Wilson’s more than just the WNBA’s best player; she is the moment in women’s sports…but when it comes to marketing, she’s simply not getting her due. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dig into Wilson’s unprecedented season before diving into the disparities in WNBA athlete marketing, namely, how Wilson sees fewer sponsorship opportunities than her relatively unproven fellow hooper, the Indiana Fever’s Caitlin Clark.
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Show notes:
Episode #493: Nostalgia-core: How pop culture is winning over the casual sports fanMore on The GIST:
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