Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.

Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.

Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.

Chapters:

00:00 Introduction and Weekly Highlights

00:48 Google's AI Marketing Advisor

05:25 Instagram's New DM Features

14:54 Google's AI Shopping Experience

19:32 Small Businesses and Social Media Marketing

23:55 Audience Questions with Sophie Lee

25:40 Embracing Fear and Building Confidence

28:17 Launching the Freelancing for Marketers Course

32:32 Nostalgic Marketing Campaigns

40:17 Podcast Recommendations and Insights

44:44 Creative Marketing Campaigns

48:31 Conclusion and Community Engagement