Summary
In this conversation, Kate brings on membership expert Mike Morrison, founder of Membership Academy, to talk about the real, raw blueprint behind building a membership that’s not just profitable, but still thriving 10 YEARS later 👏🏻 Mike shares how to transition from 1:1 work to a scalable membership model, when to start outsourcing, and the big mindset + strategic shifts that make longevity (and time freedom) possible. THIS IS "UNBUSY" GOLD! Expect unfiltered truths, BTS stories, and pure gold for every coach craving more income AND more ease 💸📆
Top Takeaways & Quotes
🔥 "Your membership is now your client; you just wouldn't miss those deadlines."
💡 Building a membership starts with solving a specific problem for your people. Forget the shiny objects.
📆 Mike’s 6-date transitioning strategy is PURE GOLD for phasing out 1:1 work without tanking your income.
🧠 “If you can’t find people to talk to, you’re gonna struggle to sell to them.”
⚡️ Memberships thrive when you design for long-term retention, not just a cash injection.
👅 A unique take on repurposing; your client work, your process, your past projects, all into scalable assets.
🙌🏻 “You need to be the rockstar, not the roadie. Stop doing the stuff anyone else can do.”
💭 Coaches often hold on to admin + editing work as comfort zones. But that’s not what grows your business.
🔥 “Your effective hourly rate is the number to watch. That’s how you make time-smart decisions.”
💸 A thriving membership isn’t about doing more, it’s about doing the right things in the right order.
Mentioned Resources
🧠 Your Next Step
Identify ONE task you’re doing that someone else could do and hire a VA to take it over. 😉
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Tags:
time management, productivity, online coach, coaching business, systems, goal setting, business growth, time freedom, membership geeks, mike morrison, membership academy
Music from #Uppbeat
https://uppbeat.io/t/cruen/in-the-now
License code: NU6B7TCB9RD98E7O