In this episode, host Joe Sampson sits down with Steve Bruere, President of People’s Company, to explore how farmland ownership, management, and investment are transforming in today’s agricultural economy.Steve shares his personal journey from growing up on a small farm in Warren County, Iowa, to building one of the largest farmland real estate, management, and investment firms in the U.S. With operations in 35 states and 27 offices, People’s Company manages billions in agricultural transactions annually.They discuss how technology and AI are revolutionizing farmland management, debunk myths about foreign ownership (no, China isn’t buying all U.S. farmland), and explain how outside capital and family farms can coexist in the modern market.The conversation expands into entrepreneurship, Steve’s unexpected entry into the wine business with his “Capital Call” label, and the pride and passion tied to owning even a few acres of American soil.