In this real-talk episode of the podcast, Joe Sampson welcomes back sales leader Brian Timothy Kreifels for an unfiltered discussion on why relationships—not just quality or product—drive success in sales. They kick things off with a casual yet heartfelt golf story that quickly tees up the episode’s major theme: knowing your customer.

From the marketing brilliance of Sidney Frank (the man behind Grey Goose and Jägermeister) to hiring the right salespeople, Brian and Joe break down why quality doesn't sell on its own—marketing does. They touch on emotional intelligence in selling, the power of personal connection, and why trust is your most valuable sales currency.

The duo also takes a reflective turn into what AI can and cannot replace, concluding that authentic human connection, empathy, and soul simply can't be automated. Whether you're a new sales hire or a seasoned executive, this episode is packed with wisdom, warmth, and practical takeaways you can act on immediately.