In this episode of the Germinate Podcast, host Joe Sampson joins forces with Marc Adams from GBGI to spotlight an inspiring agricultural entrepreneur: Vaughn Koehn of New Day Precision. Based in Aberdeen, Mississippi, Vaughn shares the remarkable story of growing his precision ag dealership from a solo operation to one of the South's most trusted ag partners.The conversation delves into New Day Precision's expertise in planter maintenance, their long-standing partnership with GBGI, and the power of listening to customer feedback to drive innovation. Vaughn also gives a surprising twist his side hustle selling floating catfish feed, one of the few in the U.S. doing so.As the trio explores the evolving role of technology in farming, from retrofitting planters to the potential of autonomy and AI, they emphasize timeless values like trust, service, and integrity. This episode is a goldmine for dealers, growers, and ag-tech professionals looking to learn what it really takes to thrive in today’s challenging ag economy.Key Takeaways

• Relationships Drive Innovation: Vaughn and Marc’s collaboration demonstrates how direct dealer-manufacturer relationships can fast-track practical solutions like GBGI’s parallel arms and hybrid shanks.
• Service Is Everything: In both ag sales and equipment support, timely service and reliability are key to building a loyal customer base.
• Diversification as Survival Strategy: In a down ag economy, New Day Precision is expanding into new product lines like Amazon spreaders, seed offerings, and sprayers to ensure long-term stability.
• Farming’s Future Is Tech-Driven: Younger farmers are adapting quickly to precision ag, autonomy, and sensor-based tools, while legacy farmers must pivot or risk falling behind.
• Faith and Purpose Matter: Vaughn and Marc emphasize the deeper satisfaction found in agriculture—providing for families, serving with integrity, and stewarding the land with intention.