In this episode, Joe Sampson reconnects with longtime friend Jason Swanson, Vice President at Business Publications Corporation (BPC) in Des Moines. The conversation journeys from their early days selling ads at CityView to BPC’s evolution into a powerhouse for Iowa’s business community. Jason shares how BPC has adapted over 42 years, maintaining its focus on high-value, niche content while embracing new distribution methods, events, and digital products.

They explore Iowa’s identity beyond agriculture, the surprising entrepreneurial ecosystem, and the state’s growing appeal for companies due to cost of living, education, and connectivity. Jason explains how BPC connects leaders through over 40 annual events, fosters networking, and builds credibility by remaining apolitical and business-focused.

The episode also pays tribute to BPC founder Connie Wimer — a 92-year-old visionary whose risk-taking, innovation, and leadership have shaped Des Moines’ media landscape. The discussion closes with insights into the future of local journalism, the power of good content, and why every business should understand its audience and voice.