In this captivating conversation, Joe Sampson and Chris Morbitzer explore the rise of AI from personal fascination to practical implementation. Joe recalls his first brush with ChatGPT in 2022, while Chris traces his journey back to the early days of natural language processing. Together, they discuss how AI has evolved, the dangers of blind reliance, and how it’s reshaping everything from manufacturing to marketing.

They also touch on the emotional and spiritual hunger in modern society, particularly among younger generations gravitating toward traditional religion and liturgy, searching for meaning in an algorithm-driven world. Chris presents AI as both a jetpack for productivity and a crutch when misused.

Toward the end, Chris previews his upcoming talk at the FEMA Convention in Las Vegas, where he'll present on the "18-Month Window" for AI-readiness in distribution. The conversation offers practical advice for businesses and reflects deeply on how AI affects not only operations but our capacity for creativity, connection, and critical thinking.