In the latest episode of the German Innovators in China (GINN) podcast, my Bettina and Johannes have the pleasure of speaking with Daisy Tang, founder of Hola Daisy. Daisy is a Hong Kong native with over 15 years of experience in branding, design, and marketing, having led national campaigns in China for brands like Starbucks, Nespresso, Oatly, and AB InBev .  
In their conversation, Daisy shares invaluable insights on how foreign brands can successfully enter and thrive in the Mainland Chinese market. Here are some key takeaways:
1. Product Placement Matters: Ensure your product is strategically placed in stores to attract maximum attention.
2. Localize Your Brand Name: Choose a Chinese name that’s easy to pronounce and resonates with local consumers.
3. On-the-Ground Experience: Don’t rely solely on remote research; visit Mainland China to understand the market dynamics firsthand.
4. Engage with Chinese Social Media: Stay updated on trending topics and consumer preferences through platforms like WeChat and Douyin. 
5. Leverage Live Commerce: Understand the power of live-streaming in driving massive revenue and brand engagement.
6. Adopt Online-to-Offline Strategies: Learn from China’s seamless integration of online and offline channels to boost foot traffic and sales.
Daisy’s expertise has been instrumental in helping foreign brands navigate the complexities of the Chinese market. If you’re looking to make a mark in China, reaching out to her could be a game-changer.
Reach out to Daisy on LinkedIn: linkedin.com/in/holadaisy/