Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 20 years in Asia working to engage, inspire and equip those around him to take their first step.
Bettina and Johannes chat with Rich about his passion, his take on China's motion in sustainability & ESG, and what this means for China's future economic development.
About Rich:
Rich’s work is centered around building foundations of knowledge, understanding core issues, engaging stakeholders, and doing what it takes to move forward. He has overseen the development and execution of more than 250 projects focused on solving the social, environmental, and economic challenges in Asia.
Rich is Chairman of the Sustainability & Corporate Responsibility Committee of the American Chamber in Shanghai, runs his own podcast formats on sustainability and social entrepreneurship, and is a passionate founder and entrepreneur.
If you want to engage in a personal discussion with Rich, he can be met at sustainability conferences across Asia where he speaks about ESG, social innovation, corporate social responsibility and leadership.
https://www.linkedin.com/in/richbrubaker/
Time Stamps:
00:00 Intro
00:31 Presentation of Rich and how his China story got started
06:14 Chinese cities experimenting with sustainability competitions
11:00 Evolution of collaboration in the sustainability space
14:08 Rich's projects and his biggest sustainability clients
24:29 The Chinese Government's incentives for more sustainable business models across sectors
32:13 Sustainability initiatives and the 5-years plan
34:10 Big tech giants pushing China towards greater sustainability targets
37:05 Learnings from the sustainability coaching of Chinese brands
41:22 Outlook: Rich's favourite moonshots
44:00 Outro