In this episode, Bettina talks with Felix Wendlandt, founder of the beer brand Brander Urstoff, about how to develop tailored business strategies for the Chinese market. 

Felix shares his experience on how and why to build a mainly Chinese team, how to master sales challenges in China, and why you might not want to stress the German origin of your brand nowadays if you’re operating in a traditional industry like beer brewing.

Last but not least, Felix recommends his favourite accelerator programs to enrol in if you plan to build your business in China.

About Brander Urstoff:

• http://branderurstoff.com/
• http://www.brander-urstoff.cn/

About EO:

• https://www.eonetwork.org/shanghai

About Felix Wendlandt:

• https://www.linkedin.com/in/felixwendlandt/

About GINN:

• https://www.linkedin.com/company/german-innovators/