#02 Innovation from China going global

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The German Innovators Podcast – Breaking Barriers, Building the Future

Bettina B. Scheibe and Johannes P. Lehmann

24 episodes

3 days ago

Welcome to The German Innovators Podcast—your go-to source for cutting-edge innovation, global market insights, and the stories shaping entrepreneurship worldwide. We dive into the minds of visionaries, disruptors, and industry leaders redefining success and pushing boundaries. From groundbreaking technologies to bold strategies, we explore how innovation is shaping industries and driving global impact. Whether you’re an entrepreneur, investor, or passionate about the future of business, join us for thought-provoking conversations that inspire action and challenge the status quo.

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#02 Innovation from China going global

The German Innovators Podcast – Breaking Barriers, Building the Future

33 minutes 43 seconds

3 years ago

#02 Innovation from China going global

Bettina speaks with her guest Maren Petry, National Senior Director Innovation at the German Chamber of Commerce in China, about innovation activities of German companies in China and their global impact. They have a closer look at the German Chamber's latest innovation survey "Innovation from China going global" which was just published on June 28th, 2022 in collaboration with the German Chamber's partner BearingPoint.

Key findings include:

1) Competition is the main innovation driver for German companies in China.

2) The Chinese market is not only important with regards to its sales volume, but also with regards to its potential of becoming an important R&D hub for global solutions.

3) Chinese competitors are really strong in their R&D, especially in the establishment and expansion of the same. Advanced R&D processes driven local teams contribute to their success.

4) Chinese competitors are so much quicker with regards to the time-to-market because of their extensive knowledge and usage of the social commerce system, which leads to new forms of customer engagement and also quick feedback loops between customer and manufacturer.

Find out what German companies can do to further improve in these fields.

And most importantly: Enjoy and subscribe! ;)

Link to the referenced survey:
https://china.ahk.de/de/news/news-details/german-innovation-from-china-going-global-amid-a-complex-innovation-ecosystem-german-chambers-innovation-survey-2022