Since our inception, Georgian has identified new trends that we believe will change the way companies do business. This kind of thinking resulted in our thesis areas like Applied AI, Conversational AI and Trust. In this episode of the Georgian Impact Podcast, we talk to Sonia Lagourgue, Georgian’s Head of Purpose & ESG and Emily Walsh, Lead Investor at Georgian. They will break down Georgian’s latest thesis area: Product-led Purpose. Simply put, Product-led Purpose is our view that the next generation of market-leading technology companies will not only deliver superior economic value but also a quantifiable positive impact on societal challenges. You’ll Hear About: ●  Georgian’s purpose and what it takes to get the whole team engaged.●  Where the purpose came from and its ties to Georgian’s history.●  How Georgian’s Purpose Report holds us accountable. ●  Why Georgian launched a Product-led Purpose thesis and what that really means.●  How a strong top-level executive focus on purpose can motivate and drive a company forward.●  The main pillars of the Product-led Purpose thesis.●  The natural tension between pushing technology and purpose.