On this episode of the Georgian Impact podcast, we are talking to a guest we last had in 2020. Back in 2020, we were talking about AI and marketing and how to use things like automation tools to make our jobs easier. Now in 2023, generative AI tools are basically the biggest topic of conversation right now. So, we're here to break that down with Paul Roetzer.Paul is the author of several books on marketing and AI, including Marketing Artificial Intelligence, and he's the creator of the Marketing AI Conference.You'll Hear About:The evolution of generative AI tools in marketing.The role of AI in ideation and strategy, rather than writing.The adoption and integration of AI tools into marketing workflows.The impact of generative AI on content creation and strategy.Building an AI council within organizations.Developing responsible AI principles and policies.The importance of a moral compass in AI application.Transparency and disclaimers for AI usage.The future of AI in entrepreneurship, creativity and scientific breakthroughs.Addressing fears and concerns related to AI in the workplace.