Many of us grew up with the scent of Johnson's Baby Powder as one of our earliest memories. Trusted by moms since 1894, the product has built an extraordinary trusted brand (rooted in deep scent associations with motherly love) for one of the world's largest pharmaceutical companies, Johnson and Johnson.

But in 2018 Reuters published an investigation showing J&J had known for decades that its talc-based powder contained asbestos. Imagine a corporate culture so corrupted that it not only kept shipping a carcinogenic mother/baby product and even refused to adopt a safe alternative ingredient (corn starch).

All this - and much, much more - is covered in the powerful new The New York Times best seller "No More Tears: The Dark Secrets of Johnson & Johnson". by my friend Gardiner Harris. Gardner is a former healthcare and political reporter for the NYT and WSJ, so it's no surprise I that Gardiner uncovered that the baby powder catastrophe wasn't an isolated incident - J&J has time and time again shipped products that have killed customers ranging from drugs for cancer patients that gave them more cancer, to opioids far more damaging than those shipped by the (far less PR savvy) Sackler family.