Your Business Issues Are Symptomatic | Blanca Bastos of BStructural

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The Genius Scale Podcast

Jose Cervino

33 episodes

3 days ago

If you were to speak to B2B leaders about growing business, you'd see that business growth can usually be divided into levels - and each level requires a new set of tactics or strategies to get to the next. But we each, especially in the B2B space, also operate in some zone of genius that we aim to contribute to others. Some in saturated markets where they need to break free. Others in emerging markets where they need to achieve salient clarity. Either way, we saw they needed a platform to speak their mind. Which is why we started the Genius Scale podcast.

Entrepreneurship

Business

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All content for The Genius Scale Podcast is the property of Jose Cervino and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Your Business Issues Are Symptomatic | Blanca Bastos of BStructural

The Genius Scale Podcast

55 minutes 53 seconds

5 months ago

Your Business Issues Are Symptomatic | Blanca Bastos of BStructural

Connect with Blanca: https://bstructural.com/

In this episode, I speak with Blanca Bastos, founder and managing director of B-Structural, a consultancy focused on aligning people, processes, and systems for sustainable business growth. Blanca shares how disconnections in communication, poor process documentation, and overreliance on technology are common structural faults in organizations—and how her firm helps fix them.

We dive into real-world examples, including a transformative case in the construction industry, where process automation and employee training drastically improved operational efficiency. Blanca also explains BPM maturity levels, the power of diagnostics, and why continuous improvement is non-negotiable for long-term success.

Whether you're scaling a startup or leading a mature organization, this conversation is packed with insights on how to optimize, document, and grow intelligently.

Key Takeaways:

Structural faults often stem from poor communication and undocumented processes
Business process management (BPM) is essential for growth and agility
Technology is only as effective as the processes it supports
Diagnosing BPM maturity helps organizations know where to start
Training and education drive lasting change
Personal growth is directly tied to business success

Sound Bites:"Training is always important.""We have to go deep and deep.""AI is not going anywhere."

Chapters:00:00 – Introduction to B-Structural and Blanca Bastos04:21 – The Journey of Starting B-Structural08:47 – Understanding Business Processes and Their Importance13:31 – Diagnosing Structural Faults in Organizations18:18 – Common Structural Faults in Organizations22:47 – The Role of Technology in Process Management27:26 – Mapping Processes and Overcoming Challenges31:50 – The Continuous Nature of Process Improvement35:12 – The Cost of Inefficient Systems37:57 – Educating Executives on Process Management39:51 – Identifying Ideal Clients for BPM42:39 – Starting Points for Client Engagement45:15 – The Process of Growth Book Overview49:24 – Personal Growth and Business Alignment53:04 – The Structural Impact of Processes55:06 – Closing Thoughts and Future Conversations

B-Structural, business process management, organizational transformation, operational efficiency, sustainable growth, process automation, business consultancy, BPM maturity, structural faults, technology in business